Kayla Johnson Fitness

Kayla had already built a strong, loyal audience on Instagram, but translating that success to TikTok was proving to be a different challenge. Content that performed well on Instagram wasn't necessarily resonating with TikTok users, making it difficult to gain traction and build a new audience from scratch.

Establish a presence on TikTok, grow a highly engaged audience, and create a foundation for future monetization opportunities through the platform.

We shifted to a TikTok-first content strategy focused on native talking-head videos, platform-specific hooks, and relatable fitness and wellness content designed to spark conversation and engagement.

Rather than repurposing Instagram content, we focused on creating videos specifically for how TikTok users consume content, prioritizing strong hooks, direct communication, and audience-focused topics that encourage watch time and interaction.

Established a repeatable TikTok content framework designed for long-term growth and monetization.

While we're still in the early stages of the partnership, initial performance has validated the strategy and created a strong foundation for continued audience growth.